Smile! Coffee is keeping you alive.

Starbucks: On the Line

Wow, what a treat! We get to discuss the wonders of social media this time around. Now, I know this is no mystery, but Starbucks brews a superb cup of … Continue reading

November 22, 2013 · Leave a comment

Recycled Marketing

40 years ago, Starbucks began building the empire they are today.  The company did so, by scouring the earth in search of the best tasting, heart starting, and highest quality … Continue reading

November 15, 2013 · Leave a comment

Is Starbucks Stalking Me??

As I’ve established in weeks prior, Starbucks is an extremely successful company. They have been able to achieve such a high level of success because of their marketing and branding … Continue reading

November 8, 2013 · Leave a comment

Sex Sells: Cars AND Coffee

So, you want to sell a product, eh?  You know one of the best ways to establish top of mind awareness in a competitive marketplace, is through effective imagery.  Now, … Continue reading

November 1, 2013 · Leave a comment

hashtag starbucksprobs?

There is no doubt about it folks, Starbucks has the coffee game on lockdown. They’ve got a humbling history that dates back 40 some odd years and have established an … Continue reading

October 11, 2013 · Leave a comment

Well the Times, They are a’Changin

I’ve got a magical little gem of imagery for you folks this week. So, get this, 5 years ago if you were to ask me if I would like a … Continue reading

October 4, 2013 · Leave a comment

Caffeine Addicts = Confident Consumers

Consumer confidence is one of the most important topics when it comes to a company’s success. It also happens to be a great way to measure the strength of your … Continue reading

September 27, 2013 · Leave a comment

Actions Speak Louder with Coffee

  As I sit here slowly sipping my morning cup of Starbucks Sumatra blend, a wonderful roast that has deliciously subtle earthy and herbal tones, the genius of Starbucks hits … Continue reading

September 20, 2013 · Leave a comment

The Unimaginable

I sit here wrestling my thoughts on how to start my first official blog on Starbucks Coffee; I find it’s only natural that coffee sits between my out-stretched arms.  As … Continue reading

September 13, 2013 · Leave a comment

Me, myself, and I

Good day, my name is Peter Hoffman; I am a senior at Wartburg College in Waverly, IA. For the past 3 years I’ve been studying Communication Arts (PR) and Communication … Continue reading

September 6, 2013 · Leave a comment

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